Hagag Group redefines luxury living in Israel. In the most desirable location – Tel Aviv’s shoreline – we invite you to experience an uncompromising lifestyle. Featuring breathtaking international architecture, unmatched high-end specifications, and a living experience beyond imagination. FIRST offers sea views for life, ensuring that the horizon is not just part of your view—it’s part of your everyday.
The project includes 350 residences: a 45-story luxury tower with 258 units and three 9-story boutique buildings with 92 units total. The variety includes 2- to 6-room apartments, mini-penthouses, penthouses, and duplexes.
Located on Tel Aviv’s most coveted land reserve, a true first-line-to-the-sea luxury residential resort is taking shape. With expansive, endless western views of the Mediterranean Sea, this winning location promises the ultimate in quality of life. Approximately 365 dunams (90 acres) of green open spaces include a massive coastal park between the towers and the sea, alongside a magnificent promenade and modern bike paths that connect the district seamlessly to the rest of the city. Low-rise public buildings will ensure open sea views remain unobstructed for life.
The project offers a groundbreaking concept of an international residential resort, combining the prestige of hotel living with everyday life. Residents will enjoy a complete world of services and indulgences at a global standard.
Facilities include:
Infinity swimming pool
Sports and wellness areas
Stylish cafés and lifestyle venues
Playground and Kids’ Club
Concierge services and hotel-style management
Luxurious residents’ lounge
FIRST Sde Dov becomes a total experience of luxury, comfort, and indulgence – redefining how we live in Israel.
We offer an international living experience with stunning architecture by the award-winning firm ODA New York and interior specifications that are second to none. Hagag Group’s collaboration with ODA reflects a vision of creating not just buildings, but urban icons on Tel Aviv’s skyline.
Every apartment’s specification was carefully chosen to align with this vision and guarantee an uncompromising standard of quality and finishing.
The architectural design offers not just stunning visual aesthetics but also functionality and first-class quality of life. This is architecture that speaks luxury, innovation, and sustainability – positioning FIRST as an architectural icon at Tel Aviv’s heart.
When it comes to luxury real estate in Tel Aviv, Hagag Group leads the way. Founded in 2003 by brothers Tzachi and Ido Hagag, the group began as a bold entrepreneurial venture and has grown into one of the county's most influential developers. In 2010, Hagag Group went public on the Tel Aviv Stock Exchange—marking a major milestone that solidified its reputation and accelerated its growth across Israel’s premium real estate landscape.
Over the past two decades, Hagag Group has done more than build – it has redefined a new standard of luxury living in Israel. From the iconic HaArba'a Towers to a portfolio of high-end residential, hotel, office, and urban renewal projects, their architectural signature is both bold and unmistakable.
Hagag Group stands for uncompromising quality, sophisticated design, and technological innovation. Every project is a complete experience – from the grand lobby to the private balcony, from exclusive services to the communities that grow within.
Now, for the first time in it's history, all of Hagag Group’s expertise converges in its most prestigious location yet – true front-line to the sea, where every morning begins with a view that can’t be replicated and a lifestyle that reaches new heights.
Head Office
Ha’arba’a Towers (Southern Tower) 32nd floor
30 Ha’arba’a St., Tel-Aviv 6473926, Israel
Inquiries
For any inquiries or questions, please call +972-74729-0498 or email us at info@hagag-group.co.il
*The specifications are for illustration purposes only, are not binding, and are subject to change at the sole discretion of the company. The final specifications will be attached to the sales agreement signed between the parties.
*The visualization is for illustration purposes only
**Subject to the approved plan
Head Office
Ha’arba’a Towers (Southern Tower) 32nd floor
30 Ha’arba’a St., Tel-Aviv 6473926, Israel
Inquiries
For any inquiries or questions, please call +972-74729-0498 or email us at info@hagag-group.co.il
*The specifications are for illustration purposes only, are not binding, and are subject to change at the sole discretion of the company. The final specifications will be attached to the sales agreement signed between the parties.
*The visualization is for illustration purposes only
**Subject to the approved plan
The Complex | Luxury Living Redefined
An innovative international resort-style residential complex that merges hotel-level prestige with everyday living. Designed by world-renowned architecture firm ODA New York, the complex includes:
A stunning 45-story tower and 3 boutique buildings
Endless open sea views for life
Lush landscaping with shaded walkways, green courtyards, and cozy seating areas
Commercial areas with restaurants and cafés to complete the perfect vacation atmosphere
Public spaces curated by a top interior designer, with a dedicated wellness floor
Pool and Jacuzzi with sun decks, lounge areas, and designer garden furniture
Technogym-equipped fitness center
Private spa with treatment rooms and sauna
Direct access to the new coastal park and beach
The Grand Arrival | Lobby Experience
The main lobby of FIRST is designed with timeless elegance, reflecting sophistication, style, and presence. Natural materials, rich finishes, and artistic elements create an immediate sense of luxury.
Features:
Light-toned natural stone flooring
Wood-paneled walls, large mirrors, and premium finishes
A refined reception desk with luxurious detailing
Designer lighting fixtures, hand-picked by the project’s interior designer
Global inspiration from iconic hotel lobbies
White-glove lifestyle experience: staffed front desk with concierge, 24/7 on-site management and security, personalized pool & (including towels, food, and beverages), and smart amenities like EV charging stations
Design Above All | Floor Lobby Experience
Moving between floors feels like stepping into a new design world. Each floor lobby offers residents a constant experience of luxury.
Features:
Natural stone flooring
Wall cladding in natural wood, stainless steel, and premium materials with decorative mirrors
Designer entry doors with wood-style finishes
Quiet high-speed elevators by KONE/Schindler
Private Luxury Retreat | Apartment Interiors
Each apartment is designed as a unique sensory experience – harmoniously blending luxurious materials, refined lighting, and optimal comfort.
Features:
Custom-designed kitchens by Cucina Da, Bulthaup, or equivalent luxury brand
Oversized 1×1 meter floor tiles from a selection of over 15 top brands
Option for high-quality SPC parquet flooring in bedrooms for a warm, natural feel
The Spa Within | Bathrooms & Guest Restrooms
Every detail is crafted to elevate the bathing experience. The wet areas offer a serene boutique-hotel vibe.
Features:
Modern tile flooring and wall cladding up to 60×120 cm for a spacious feel
Custom-designed vanities and mirrors, with flat-mounted luxury sinks
Wall-mounted toilets in a range of tones with concealed cisterns and stylish flush buttons
Premium sanitary ware from GROHE, GESSI, or equivalent global brands
The View That Lasts a Lifetime | The Balcony
A sun-drenched balcony facing the sea – offering a timeless view from home at every moment.
Features:
Architecturally designed railings
Outdoor faucet for convenience
Decorative lighting to complete the evening ambiance
Specifications are illustrative only, subject to change at the company’s sole discretion. Final details will be included in the sales agreement.
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